In today’s hectic business environment, employees need more tools and information to win new customers and manage existing customer relationships. With Customer Relationship Management, you gain total control over customers and prospects, whatever your goal. Customer Relationship Management is a fully integrated application of Opera 3 that gives you clear visibility into all stages of the sales process. From the first point of contact, you can manage prospects, convert prospects to customers, manage the customer relationship, report on their profitability and increase your business potential with them, all from one solution.

 

Functionality Summary

Fully integrated application for Opera 3 - eliminating the need to maintain data on several systems

Maintain company details - single point of entry for new prospects or cross-reference existing customers/suppliers from the Sales / Purchase ledgers

Maintain unlimited contact details (including site addresses) within a company

New contacts can automatically update your Microsoft Outlook address book

User definable fields and look ups for Contact, Company, and Opportunity forms

Send e-mail / e-shots and import incoming e-mail from Microsoft Outlook 2003

Record notes and history against a contact

History automatically updated by activities that take place, e.g. letters, mail shots

Record and track sales opportunities against a contact

Quotations can be generated for a customer or prospect and associated with a sales opportunity

Book appointments with a contact. These can be added automatically to your Outlook diary and recorded against the contacts history. Log 'to do' tasks against a contacts, opportunities, helpdesk calls or contracts.

Send e-mails via Microsoft Outlook for a contact or group

Generate mail shots (using Microsoft Word) for list of contacts / groups

Convert prospect / quotation details to live customer / sales order

Flexible reporting system via CRM reports, Excel allowing easy customisation

Sales funnel report

Sales forecasting reports, adjusted for probability.

Analysis of sales by status / user / contact / company for a given date range.

Activity Reports - including time based reports